A sprint brief to re-brand an independent florist who describe their staff  as modern ‘Floral Artists’. 
The phrase “Carnation” is derived from original Shakespearean language. In reflection of this
I decided to use a serif font to create a simple mark with a cleverly shaped asterisk. 
To add some colour and personality to the branding, I created some playful modern patterns to
feature on business cards. 
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